Press release submitted by Austin Williams
Austin Williams, a Hauppauge, NY-based marketing, advertising, digital and public relations agency, has won two silver Telly Awards, given for broadcast advertising excellence, for its “above & beyond” campaign created for Rollstone Bank & Trust, it was announced today.
“A Telly is the apex of broadcast advertising achievement – with more than 12,000 entries from around the world, I’m very proud of our team’s achievements,” said Rick Chiorando, CEO and chief creative officer of Austin Williams. “We applaud Rollstone for giving us the latitude to be bold and creative on their behalf."
Leveraging the “&” in the bank’s name as a distinctive and unifying visual tool, the campaign featured executions targeted to Rollstone’s priority customer segments: small business owners, millennials and mass affluents. Client and employee research uncovered incredible stories of above & beyond service, creating a compelling platform made all the more real with a standout split-screen execution.
See the campaign here: https://www.austinwilliams.com/case-study/rollstone-bank-trust-case-study/
See the TV spot here: https://youtu.be/2Zv9mEpQyM0
"We chose Austin Williams as an agency to help us with a rebranding initiative," said Melissa Kuehl, vice president of marketing for Rollstone Bank. “Through a lot of hard work and research, they developed a true understanding of who Rollstone is at its core and came up with this great creative concept to showcase our culture. We are thrilled with the results and couldn't have asked for a better creative partner.”
About Austin Williams
Austin Williams is a full-service advertising, marketing, digital and public relations firm, creating ideas that inspire action for clients in the healthcare, higher education, financial services and professional services industries. Certified as a Women Business Enterprise (WBE) by the state of New York, the Long Island-based firm was founded in 1992 and was named one of the 100 fastest-growing agencies in the nation. AW also has been listed as a Great Place to Work by the institute that creates the annual Fortune 100 Great Places to Work list and on the Inc. 5000 list of the nation’s fastest-growing companies.
About Rollstone Bank & Trust
At Rollstone Bank & Trust, we deliver personalized service that goes above & beyond. Our dedication to providing our customers with superior bank and wealth management solutions, along with the support they need to prosper at work and at home, has enabled us to build one of the most trusted banks in the region. With branches located throughout central Massachusetts, customers have peace of mind knowing we are FDIC & DIF insured, and never far from home. Rollstone Bank & Trust - it's where you matter most.