We have been gratified with the response to our Sustaining Subscriber program. It’s clear that Press readers want to keep the Press going. We still need many more to ensure a stable future, but it’s a good start.
One of our advertisers suggested that we make a similar appeal to advertisers, saying “Advertisers need the Press to be healthy. Let us help!” So last week we announced a Sustaining Advertiser program, and the response has been strong. We still have many advertisers to contact, but in this issue, more than half of the ads are marked with a symbol that indicates the advertiser has committed at a sustainer level.
We encourage readers to patronize our advertisers, and to tell them you saw their ad in the Press. Let them know their money is well spent! And if your favorite shop or vendor isn’t a Press advertiser, ask them why not. Don’t they know the Press is the best way to reach the Harvard market?
