Press release submitted by the Fitchburg Art Museum
During the week of February 25 – March 1, 2019, the Fitchburg Art Museum (FAM) is launching a new, updated brand
identity to reflect the Museum’s current mission, recent revitalization, and increased commitment to the community.
This new brand is an articulated goal in FAM’s 2016-2020 Strategic Plan and reflects the new direction the Museum
has taken over the last five years.
The new FAM brand represents a fresh approach to design, messaging, text, and images, and is anchored by its new
red, black, and white logo. The design of the logo emphasizes the FAM acronym, which expresses the Museum’s
inclusive approach to our members, visitors, partners, and community – everyone in the FAMily. The new logo is
strong and confident, visually dynamic, open and interconnected, and interactive – just like FAM. The design also
reflects the City of Fitchburg with its architectural and industrial strengths, and its red color. Red is the official color of
Fitchburg (Go Red Raiders!).
The logo will also appear in a Spanish language version, as part of FAM’s Bilingual Museum Initiative, to better serve
our city’s 30% Latino residents.